Have you heard about irate customers immediately reviewing a business on Yelp.com (via their mobile phone app) in the heat of the moment?
Sounds a little scary for the business owner, but I sense an opportunity here to turn this around for good.
What if you were to become a local mobile technology evangelist, and proactively introduce Yelp to your iPhone-carrying customers? Do you think they would appreciate it? You bet they would. I love when someone shows me a new free app for my phone.
As I’ve said before, you can’t hide from Yelp and its occasional negative reviews. So face your fears (if you have any) head-on by starting up a dialogue something like this…
YOU: I see you have an iPhone. How do you like it?
CUSTOMER: It’s great.
YOU: Have you seen the Buy Yelp reviews app?
CUSTOMER: No, what does it do?
YOU: It helps you find good local businesses by listing them with reviews from other customers.
CUSTOMER: That sounds cool.
YOU: If you have a minute, I’ll show you really quick how it works.
CUSTOMER: Thanks. That is so nice of you.
YOU: Let’s look up my business. See, it gives lots of information like hours, location, etc. Plus, see the reviews here? If you were not familiar with us, this would be helpful right?
YOU: If you click here, you can write a quick review of your own.
CUSTOMER: Great idea!
See how easy that was? Clearly, You can’t do this with everyone, but if you just found a couple of iPhone-toting happy customers per week with a few extra minutes to spare, your number of positive Yelp reviews will skyrocket.
And you know what that means… MORE NEW CUSTOMERS!
Remember, you can’t ask for a positive review, but if you offer to show only happy pleasant customers this valuable “life management tool”, chances are most will be good.
Now, go get ’em!